Mahindra through its official Twitter handle announced that it will showcase its all-new range of next-generation electric SUVs under the name Born Electric Vision SUVs and the company unveiled the concepts at the Mahindra EV Fashion Festival in Hyderabad on 10th February 2023. Electric SUVs on August 15 – Independence Day 2022.
Mumbai-based Mahindra is an Indian multinational automobile manufacturing corporation in India. The company is known for its production of electric vehicles and is making efforts to promote the adoption of electric mobility in India. The Born Electric Vision SUVs are the latest addition to its line of electric vehicles and are expected to be a major milestone in the company’s journey towards a greener future.
The Mahindra EV Fashion Festival is a unique event that showcases the latest in electric mobility and sustainable style. It is a platform for the company to engage with its customers and showcase its latest offerings, including the Born Electric Vision SUV.
The all-new range of electric SUVs promises to be a game changer in the Indian electric vehicle market with its advanced technology, advanced range and stylish design. The vehicles will be made available for sale in the near future and are expected to have a positive impact on the Indian auto market, the company said.
Mahindra has been creating anticipation for the Born Electric SUV for quite some time now. The debut of the vehicles at the Mahindra Advanced Design Europe (MADE) facility was a major milestone for the company, and it provided a glimpse into the automaker’s vision of the future of electric mobility in India.
Mahindra’s Chief Designer, Pratap Bose, is a respected figure in the automotive industry and his involvement in the development of Born Electric SUVs is testament to the company’s commitment to producing high-quality electric vehicles. The launch of these SUVs in India is expected to be a major turning point for the country’s electric vehicle market and will set the tone for future developments in the industry.
The hype around Born Electric SUVs is a reflection of the growing interest in electric mobility in India and across the world. As more consumers become aware of the benefits of electric vehicles, including lower running costs, reduced emissions and improved performance, the demand for these vehicles will continue to grow.
The Mahindra Born Electric Vision SUVs will be launched under two different brands, the first being the well-known XUV moniker and the second being the all-new BE All-Electric sub-brand that will be dedicated to selling electric vehicles. This new sub-brand is a clear indication of Mahindra’s commitment to electric mobility and its focus on producing high-quality electric vehicles.
The use of the Volkswagen MEB platform and the specially designed INGLO platform is expected to significantly improve the performance, range and efficiency of the Born Electric Vision SUVs. The combination of these platforms provides a solid foundation for the vehicles and allows Mahindra to incorporate its own innovative technologies and design elements.
The launch of the Born Electric Vision SUVs under the XUV and BE brands will provide customers with a choice between two distinct products, each with its own unique features and capabilities. This helps the company reach a wider range of customers and is likely to increase sales and market share.
Mahindra has introduced five electric SUVs, which will be sold under two new electric brands: XUV and BE. The XUV brand will feature the Mahindra Twin Peaks logo and offer both ICE and EV versions of the vehicle, offering customers a choice between conventional gasoline-powered vehicles and electric vehicles.
On the other hand, the BE brand is a separate entity that is exclusively dedicated to electric vehicles. The brand aims to attract new customers to the Mahindra family and is expected to play a significant role in promoting the adoption of electric mobility in India.
The XUV brand will initially offer two electric SUVs: the XUV.e8, which has already been shown in detail. The company has emphasised on the advanced technology and improved performance of these vehicles and said that they will be made available for sale in the near future.
The XUV.e8 is the first of five SUVs under the new Born Electric vision and is an electrified version of the XUV700. The launch of this SUV is expected to take place in December 2024 and it is said to have dimensions of 4740 x 1900 x 1760 mm and a wheelbase of 2762 mm.
The XUV.e8 is equipped with an intelligent all-wheel-drive system which is reported to provide improved performance and better handling in different driving conditions. This system is expected to enhance the overall driving experience and make the XUV.e8 a more attractive option for customers.
The XUV.e9 is expected to be launched in April 2025 after the launch of the XUV.e8. The XUV.e9 is said to have slightly larger dimensions than its predecessor, measuring 4790 mm in length, 1905 mm in width, 1690 mm in height and a 2775 mm wheelbase.
The XUV.e9 is designed to resemble an SUV coupe and is expected to feature a panoramic sunroof that adds to its aesthetic appeal. It is positioned as a rival to vehicles like the Toyota Fortuner and is expected to be bigger and wider than the XUV.e8.
The BE.05 is the first in the BE range of SUVs and is expected to be positioned as a sports electric vehicle. With its dimensions of 4370 x 1900 x 1635 mm, it is likely to sit between popular vehicles like the Creta and Seltos, and above-the-line vehicles like the Tucson and Compass. The expected release date for BE.05 is October 2025.
The BE lineup is Mahindra’s all-electric sub-brand and the BE.05 is the first vehicle under this brand. The BE.05 is expected to feature advanced technology, innovative design and improved performance, making it an attractive option for customers.
The BE.07 is the next vehicle in the BE range of electric SUVs from Mahindra. It is expected to be a family-friendly SUV with dimensions of 4565 x 1900 x 1660 mm, rivalling the likes of Skoda Kodiaq and Volkswagen Tiguan. The expected release date for BE.07 is October 2026.
The BE.09, on the other hand, is expected to be the most rugged and butch SUV in the range. At the moment, no details are available about this vehicle, but it is likely to be launched later by the end of 2026.
It will be interesting to see how the Born Electric Vision SUVs are received by the public and how they fare in terms of sales and market acceptance. Regardless, this is a positive step for Mahindra and the electric vehicle industry in India and a sign of the growing importance of sustainable mobility in the country.
Overall, the introduction of these five electric SUVs is a major milestone for Mahindra and a clear indication of the company’s commitment to electric mobility and sustainability. This is expected to have a positive impact on the Indian electric vehicle market and set the tone for future developments in the industry.